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CNN will not show Cracow in the programme even for free
Even for free CNN International will not show Cracow. In the last moment the American television resigned from showing snapshots of the St. Mary's Basilica in Cracow during the "Polish week" on CNN. It was replaced with Sopot, Hel and Poznan.
- There will not be any materials from Cracow. It just dropped out from the broadcast. In this place CNN recorded in hurry a lot of snapshots of the Greater Poland - in this way Ola Głuchowska from the First PR agency representing Americans in Poland explained the decision made by the producer broadcasting for the 140 million people all over the world.
There is no Cracow campaign on CNN International because... Cracow had not enough money in the budget and the hired agency Epoka convinced the promotion office that the mentioned bait for the audience of the station concerning U.S. election will cause that advertisment of Cracow will allegedly "sink" in other imformation.
For stronger advertising on CNN decided Warsaw, Lodz and Gdańsk. At the cost of not even 1 million zloty they are present now on the aerial of CNN International with recorded reports, professional clips and advertising banners in the internet (530 thousand views on the visited by millions of internauts from all over the world news portal CNN.com) - Such promotion is a well-aimed shot.
