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Poznań on CNN
Categories: [ Media ] [ Most intersting places ]
40 advertising promoting Poznań will be showed on American worldwide information channel – CNN. The campaign will cost around 300 thousand dollar.
The film promoting Poznań which lasts 30 seconds will be presented since December 6th. The main goal of the campaign is to encourage foreign investors to have a look on this city as an ideal place for investments. “We invite to visit and do business in our city. It is also the best place to rest” – says main promotional catchphrase.
The advertising shows the most interesting places in Poznań, like: the Old City, famous Malta, the Old Brewery and many other marvellous monuments. Polish cities very rarely decide to promote themselves on foreign TV or other media.
